Burger King | Bring Back the Whaler!

Do you want Burger King to bring back the Whaler? These days I don’t have a favorite BK sandwich, and I’m not seeing anything unique or appealing on the menu. Their idea of ‘new’ is interchanging existing toppings, buns, and condiments. They were always more expensive than McDonald’s, but in my opinion it’s not worth it anymore. For the cost of a premium meal from Burger King I could go to a local restaurant that offers a wide range of higher quality selections. I don’t have statistics to compare BK and McD’s, but it doesn’t take a statistician to see the difference. In my town the drive-thru line at Burger King is always shorter than BK, and the dining room isn’t usually busy either. How can Burger King increase their revenue? NOT by raising their prices again. Bringing back the original Whaler sandwich would be a good start.

Burger King’s ‘Big’ Fish is a Huge…

To say that BK’s current fish sandwich is ‘big’ is a gross overstatement. Big compared to what? The title isn’t fitting. In fact it’s laughable to those of us that remember the Burger King Whaler sandwich. It was as big as a Whopper! As a fish lover it was my go-to BK sandwich.

Their current Big Fish sandwich isn’t anything like the Whaler. Besides the obvious fact that it’s smaller, the bun isn’t appealing. It isn’t a soft sesame seed bun. It’s dry, dark, and tough by comparison and an all-out disappointment. Maybe I would feel differently if I never tried the Whaler, but it doesn’t come close to the size or the quality of BK’s original fish sandwich.

Do You Want Burger King to Bring Back the Whaler Sandwich?

If Burger King eliminated the Whaler because of cost, I’d be willing to pay more if it were back on the menu. I think they made a very serious mistake when they eliminated the sandwich, and I can’t be the only person who feels this way. Lots of people love fish, and they choose it over other sandwiches – if it’s really good. When it sucks they go elsewhere.

My Message to BK Corporate – Be Sure to Leave Your Comment Below!

These days restaurant chains go about it all wrong. Instead of doing a few things really well they do many things half-@$$ in a tug of war with other restaurants to keep options fresh. They listen to so-called marketing experts and food service professionals, but they should also have a paid panel of ordinary people. What they don’t realize is the best suggestions of all come from average long-time customers. I want Burger King to bring back the Whaler, but I doubt if they will listen even though the lines at McDonald’s are becoming longer and longer. Wake up BK, and stop shuffling the same boring ingredients from one sandwich to the next. Bring back the original and stop cheapening your selections while raising the prices. The Whopper won’t keep you afloat forever.

Interested in the History of Burger King’s Fish Sandwiches? They’re made numerous changes over the years.

 

Kim

Kimberly Dalessandro (a.k.a. Crystal Ray) began her online writing career in 2005 with PageWise Incorporated and went on to become a top writer for both Associated Content and Yahoo Voices under the pen name Crystal Ray. In early 2017 she launched Blue Crystal Sky ~ Everything Under the Sun. She is continually coming up with new ideas to share with the world.

16 thoughts on “Burger King | Bring Back the Whaler!

  • February 6, 2021 at 11:19 PM
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    THE WHALER WAS THE BEST FISH SANDWICH EVER. NO FISH SANDWICH CAN EVER REPLACE IT!

    • February 3, 2021 at 10:45 AM
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      That’s for sure, Perry! I recently ordered a Whopper and discovered that it shrunk! It’s now the size of the former Whopper Jr. Before long no one will want Burger King. The prices are far too high for what you get.

  • August 7, 2020 at 10:10 PM
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    What a waste of time…Consumers wish for the return of the whaler…but BK’s accountants won’t allow it. And until someone comes up with some way of getting into the Board Room and show the board that consumers want it and are willing to pay for it…Ain’t gonna happen.

  • August 4, 2020 at 9:10 PM
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    The name changed, who cares? Bring back the original fish and fix the problem. As a business owner I’d definitely go back to what works. They were killing mcdonalds back then and Wendys.

  • July 15, 2020 at 12:26 PM
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    I agree have been eating at burger king since day one and yes the fish sandwich you have today could have not been sold back in the the sevevtys bring back the oringinal whaler then you will have a complete menu and mcdonalds wont have a fish to compare the waler was a fish sandwich

    • August 4, 2020 at 9:05 PM
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      Please bring back the original whaler with all of its original tartar sauce. They switched out fish patties in the 90s due to some problem with whales or dolphins and the meat supplier. Something like that. Please solve the issues with that company and bring it back. Do that and bring back the original flame broiler belts for the burgers and BK will actually be king again immediately. Remember the smell of burger King from miles away with the smoke coming from the chimney? The awesome aroma would fill the car and you couldn’t wait to get home.

      • August 7, 2020 at 9:50 PM
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        You’ve hit some major points…and I agree. Bring back the whaler.
        Now how do we contact The Burger Mister?

  • June 29, 2020 at 5:34 AM
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    Please bring the Whaler back to your menu. It was always my go to favorite at your company. I ate them weekly as did many of my friends. How did you decide to sell one of the best products you ever had. It would be a massive hit if you brought it back. Believe me. Thanks!

  • February 18, 2020 at 7:56 PM
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    Loved the Whaler! I think about it occasionally. Glad I found this article

  • November 23, 2019 at 6:23 PM
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    The Whaler fish sandwich was out in the early seventies, it was by far the best fish sandwich at any fast food restaurant. And to this day I still cannot figure out why Burger King stopped selling it, because the one they have been putting over on us for the past 30 years , is garbage, plain and simple. Go back to the Whaler and watch sales soar.

    • January 8, 2020 at 4:01 PM
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      Yes please bring back the whaler it is delicious and economical for Senior Citizens on a fixed income, who have to buy meds. You can cut it in half and have 2 lunches!! Everyone else has forgotten Seniors we are a large part of the population still with income.

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